Web3 UX Growth Blueprint

A free 12-page guide to the five UX mistakes I see most in blockchain products, with a fix for each and a checklist to score your own product.

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Cover of the Web3 UX Growth Blueprint.

The five mistakes

  1. Too much technical jargon

    Swap “Gas 14,000,000 GWEI” for “Network fee 1.4 EUR”, and write the interface the way you’d explain it to a friend.

  2. Too much at once

    Connect a wallet, pick a network, buy, stake, mint, sign. Guide people one step at a time and show their progress.

  3. Users feel unsafe

    “Approve transaction” makes people wonder if they’re handing over their funds. Say what they’re signing and why.

  4. Silence after the click

    A transaction can take 10 to 30 seconds. Say so while it runs, and say what to do if it fails.

  5. No moment of success

    A first mint or swap deserves more than “Transaction confirmed”. Mark it, and show the next step.

The checklist

A 15-point checklist across clarity, trust, progress, simplicity and delight. Score your product from 1 to 5 on each point, before and after you change it.

A spread from inside the guide: a mistake, an example and the fix.
Each mistake comes with an example and the fix.

Get the guide

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