- Framing the problem
- I turn a vague brief into a clear problem: who it’s for, what success looks like, and which trade-offs we’re making.
- Learning the domain fast
- Public transport planning, veterinary software, a kiosk network. I learn how the domain works, then design it so newcomers can act and experts can trust the result.
- Leading designers
- I’ve run design teams and I mentor designers. I keep product, engineering and leadership agreed on what we’re building and why.
- Specs engineers can build from
- Design systems and interfaces specified down to every state and edge case, so engineering builds them once.
David Ugarković
Product design lead for complex B2B software. Twelve years in product design, four of them leading design teams.
- Now
- Product Design Consultant, Optibus
- Open to
- Lead, Head of Design, Staff and Principal roles
- Works
- Remote, worldwide (CET)
- Languages
- English, Serbian
What I bring
What I hold to
- Make the honest path the easy path.
- If recording what really happened is harder than skipping it, people skip it, and the data lies.
- The person who checks the work is a user too.
- Auditors, approvers and the CFO who signs off use the product too, so I design for them from the start.
- People trust numbers they can argue with.
- Show where every figure comes from and let people change the assumptions.
Experience
- 2025-nowProduct Design Consultant, OptibusPlanning, scheduling and operations software for public transport operators, through TN Tech.
- 2025-nowProduct Designer, SmartpointProduct and UX design for client projects at a digital agency.
- 2023-2025Senior Product Designer, DeversityLed UX and UI for veterinary software, including Vetsource.
- 2021-2023Head of Design, SeaScape NetworkManaged the design team and tied design to development and long-term planning.
- 2020-2021UI/UX Designer, KriptomatDesigned the exchange for first-time buyers, based on user research.
- 2020UX/UI Designer, CrionisSenior-only team working on Unikrn, an eSports platform, and Crio, an in-house design tool.
- 2018-2020Design Lead, Easygoing Company and Easy2uLed the design team for the HyperKiosk and shaped it from interviews with its users.
- 2016-2018UX/UI Designer, LEBO AppsLed the design process for client apps at a Swiss digital agency, working directly with developers.
- 2014-2016UX/UI Designer, Sprinkle SoftFirst product design role.
Teams and clients
- Optibus
- Deversity
- Vetsource
- msg global solutions
- Kaspian
- Proxify
- Symphony
- Easy2u
- Easy2bike
- Showdown
- The Level
- LEBO Apps
- Crionis
- DIG
- Matta
- Kriptomat
- Paxful
- SeaScape Network
- MetaKing Studios
What people say
“David’s management skills were exemplary, and his expertise in guiding our team towards impactful design solutions was evident in every project. I highly recommend him for any design leadership position.”
Diana HakobyanLead Product Designer“A high level thought leader who made short work of everything from the executive branch. In almost 2 years together, David met every deadline and always delivered quality results.”
Ionita VladimirChief Product & People Officer“Solid expertise in web and app design, combining creativity with a real understanding of user experience. Proactive, receptive to feedback, and a joy to work with on a daily basis.”
Gavrilo BelacevicDirector of Engineering, DEVersity“He is really good, fast, and able to solve problems like no one else. David can structure a project from scoping to final delivery with no surprises along the way.”
Carl Magnus BehmKaspian“He carefully evaluates customer needs in a very organized and professional manner. The final product is always polished, original and on time.”
Luka ŽivanovićMicrosoft“I rarely come across real talents who stand out like David. Whenever we need out-of-the-box creative ideas, he always delivers something amazing, on time and flawless.”
Nataša Baraćmsg global solutions“David gets the work done in the best possible way, in every situation. An adventurer by nature and a perfectionist at work. Always a winning combination.”
Dejan SimovicIndustrial Designer