By David Ugarkovic May 15, 2020 In Entrepreneurship, Graphic design, Marketing

Graphic designer – Top 5 reasons for hiring one

“Oh, come on, nobody really needs a graphic designer. They are just overpriced hipsters carrying Macbooks and drinking pumpkin lattes. My little nephew could do it for 15 minutes”. Admit it, you have heard this a thousand times, and maybe sometimes even said it. Well, I am here to prove you wrong. I will show you Top 5 reasons for hiring a graphic designer that will persuade you, I promise.

Why should you hire a graphic designer?

As a business owner, you know that the best approach to every issue is to leave things to professionals. The old “do-it-yourself” attitude is outdated and absolutely inapplicable when it comes to designing your brand to stand the test of time and market. Good brand design can earn you millions, but a bad one will downgrade your reputation to an almost irreparable level. There are countless reasons why you should hire a graphic designer. I will name you the 5 most important ones for your business.

Your business will stand out

Did you know that Santa Claus had an all-green suit and not so good visual design before Haddon Sundblom popularized its red appearance for the needs of the Coca Cola commercial? That was obviously one of the greatest designer accomplishments in modern history. The bright red color is now associated with the Coca Cola in the minds of every human on Earth. As a result, a good graphic designer will make your business absolutely recognizable all around. The perfect web design solution, modern unique logo, or simply a great business card. You will get all that by hiring a graphic designer. You will get a one of a kind design, specially adapted to your needs and visions of your company. Because of that, you will look more appealing to your customers and your business partners. Most of all, you will distance yourself from your competition.

Graphic designer will make your business look up to date

Image by fancycrave1 from Pixabay

The times are changing, and technology is evolving at an incredible speed. Few years old graphical designs look ancient now. You need a design that will persuade customers your company is modern and responsive to the latest trends. Nowadays, web design solutions are a must, as well as eye-pleasant social network channels for your products:

  • YouTube
  • Instagram
  • Facebook
  • Pinterest
  • TikTok

You need to adapt the visual design for all social network channels depending on the latest trends. They are a moody crowd, but a crowd that buys your goods and services. For this reason, their satisfaction is something you need to fulfill. People are in fact visual-based creatures, and videos, infographics, and even memes are a powerful weapon of branding.

You will get a killer first impression

Image from Wikimedia

Nowadays, it’s hard to keep the attention of potential customers for more than a few moments. You can have the greatest product or service ever, but it can pass unrecognized.  However, creative branding will catch the attention of your customer and intrigue it to find out more about it. Also, it gives your company credibility and a feeling you understand the needs of your customers and respect their desires. Remember, even a good-designed simple flyer or an ad banner can be the turning point to greatness.

You will save time and money

This is one of the greatest perks of hiring a professional graphic designer. As a business owner, you simply don’t have enough precious time to concentrate on the visual design of your company. This can be really time-consuming, especially if you are not well familiar with the composition, layout, Adobe Photoshop, or setting up a website. Imagine what amount of time (and money) you will lose if you try that on your own. Now imagine what can you earn in that amount of time if you just let the good designer do his job. A good graphic designer is worth every penny.

” If you think good design is expensive, you should look at the cost of bad design.”

Ralph Speth

Graphic designer will get you a new source of creativity

Designers are unhealthily addicted to Apple products and Starbucks. Despite that, the graphical designer will benefit your company in more than one way. They have an eye for all the little details you would maybe miss, and they can help you rebrand your business and gain new customers. As a company owner or a director, your time is too precious to handle the difference between Times New Roman or Arial. Not to mention the color of your new product brochure. But graphic designers notice all of that, and it’s their job to act and react to anything that can help you gain more customers and thus profit. Professional web design can mean all the difference when you are trying to expand your business from a small-town company to a worldwide giant.

Conclusion

It’s easy to google something like “free logo” or “$15 web designs”. I can do it for you. Just ask yourself why don’t any of the most successful companies do that. Your business deserves quality, and quality only, and you shouldn’t settle for anything less than that. Hire a graphic designer and make a small step for you, but a giant leap to your future.  If you need any help, advice, or professional design guidance, feel free to contact me, and I promise you won’t regret it.

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